Why you shouldn’t buy a leads email list

When you have an e-commerce business you know how important email marketing is. This is the only channel that your users expect to be contacted by you with news about your business. This is why it is important to choose quality over quantity when building your contact list.

Popups are a good tool to start building your email list. Catchfull can be your partner when preparing your next email campaign. You can test our service for a 7-day free trial.

What is a leads email list?

A leads email list is a database with all the contact information of your prospective customers. It contains emails, names and other information you gathered of users that once agreed to receive news from you. Those users probably had brief contact with your products or services and know a little about your business.

It is mandatory to fill your email database only with subscribers that are aware of your business. Although it might sound tempting to buy an email list there are a few reasons why you should not do that. 

Do not buy mailing lists

Different marketing services sell email lists to different companies convincing them that this will help their marketing strategy. Although this may sound like a really great offer, there are several reasons why this is not a good idea at all.

In 2018 the General Data Protection Regulation (GDPR) was passed in Europe. Due to this regulation, all subscribers had to give their explicit permission to receive messages from a business. This made all newsletters, promo messages, discount offers etc. opt in emails, making buying an email list pointless.

Probably, there are still some marketing services that found a way to continue their business and sell databases with hundreds of emails. It is important to know that not only GDPR is stopping you from buying the perfect email list for your next lead generation campaign.

Users nowadays are very conscious about the information they receive. They have strong preferences about what they read, what products they buy and what services they use. It is a real challenge for businesses to find their way into the everyday lives of their target audience.

This is the reason you should only focus on people who have an interest in what you are offering. The only way you will be sure that your email leads want to hear more from you is if they specifically told you so. It is always better to have a database with a few but quality leads rather than millions of people who have never heard of your business.

When you build a mailing list you know that all users there are targeted sales leads. From this moment you can start nurturing them into your clients and even brand advocates.

How to build an email list on your own?

Once you have decided to have an email marketing campaign, it is time to start gathering leads. You can run your lead generation campaign on social media, on your website or on an online channel that is suitable for your business.

At this step, it is important to define your target audience, find your buyer persona and collect only the contacts of users that have the potential to be your clients. 

For example, if you want to target your website visitors, you can use “welcome popups” with an offer they would not resist – an ebook, an audiobook, a discount etc. This is called a “lead magnet”. Using this method you will attract only people who take interest in the things you have to offer.

In social media, you can use the same incentives. You can even run a campaign with different approaches at the same time and see which ones work best. Be sure to analyze the results and see how your target audience behaves. 

People tend to react differently to different stimuli. If your e-book is not a good enough incentive for your visitors, change it with something more attractive like a discount offer. Analyze your campaign and find the perfect time for your other incentives.

In conclusion 

As they say “a bird in the hand is worth two in the bush”, or in our case – a person who subscribed for your newsletter is more precious than a thousand who didn’t know your business existed.

Prepare meticulously your next lead generation campaign, define your target audience and you will gather your perfect mailing list. Do not trust marketing companies that promise you to provide thousands of emails. It is possible that a good part of them are not even existing anymore. 

When you have a strong list of subscribers you can make targeted email lists and send the different groups of users personalized emails. That way you can have a special attitude towards your different customers. Doing this you can separate the business emails from the personal ones and send tailor-maid messages.

Be sure that all emails you send are wanted and that the users have the option to unsubscribe from receiving information from you. It is important to build a strong relationship with your customers – they are the ones who can become loyal to you and even recommend your products to their friends.

If you do not know how to start your next lead generation campaign, try Catchfull. With our customizable popups you can make the perfect ones for your website and catch the attention of your website visitors. You can test our product for a 7-day free trial.