Eye-catching email marketing statistics to benefit from
Email has been around since the ‘70s but it’s still widely popular and effective even with younger audiences. Email marketing is crucial for any type of business alongside social media marketing, and highly effective for customer acquisition.
Email is certainly neither dead, nor dying. Check out the latest email marketing statistics if you don’t believe me. Meanwhile you’ll also get some ideas how to improve your digital marketing strategies for maximum engagement and sales.
Mind-blowing email statistics
There will be 4.3 billion email users worldwide in 2023
In 2019, global email users amounted to 3.9 billion. According to Statista, this figure will grow to 4.3 billion in the next 3 years. That’s half of the entire world’s population!
This is why investing in email marketing is a must. You have the chance of reaching a massive audience every day – so use it!
In 2019, 293.6 billion emails were sent daily
According to Statista, in 2022, the number of emails sent and received every day will be 347.3 billion. Incredible!
That’s proof that email marketing is only growing stronger, despite the many other forms of communication that have emerged, like social media.
Moreover, people tend to check their emails multiple times a day, even while at work. In fact, according to Adobe, they can spend up to 2.5 hours checking their personal inboxes while working.
For every $1 you spend, you get $44 in return
According to Campaign Monitor, email provides a strong return on investment. For every $1 you spend on email marketing, you can expect an average return of $44. It’s definitely worth it.
However, how much you earn strongly depends on your marketing strategy so make sure to think it through. Check out the following email marketing stats to get more insight:
82% of marketers send emails with subject lines of no more than 60 characters
According to AWeber, top marketers send emails with subject lines of 60 characters or less. That’s smart because many service providers don’t show full subject lines longer than that.
In fact, on average, subject lines are 43.85 characters long. Try the experts’ approach and stay way below 60 characters for best results. Mobile users will certainly appreciate that since it can be frustrating to read lengthy subject lines on small devices.
Over 62% of email campaigns are being opened on a mobile device
According to Adestra, more than 62% of email marketing campaigns get opened on mobile devices, compared to about 10% on desktop. That’s why it’s important to always optimize for mobile too.
According to Backlinko’s email marketing statistics, about 43% of people will delete an email if it’s not optimized for mobile. So make sure not to miss out on potential customers because of such a fixable issue.
The average number of email accounts to user ratio is 1.75 and growing
Email statistics show that one user can often have multiple email accounts. The Radicati Group’s research concluded people tend to use different email addresses for different purposes, like communicating with friends or shopping online.
What’s important is to regularly go through your email lists and remove old email addresses. What’s more, make sure to remind consumers to update their email address so as not to miss out on any hot deals and discounts you offer to loyal customers.
Nearly 9 out of 10 marketers use email to distribute content
According to Content Marketing Institute, 87% of marketers use email marketing to spread their content. This makes email the third most popular distribution channel, right behind social media at 91% and the company website or blog at 89%.
Besides using emails organically, 32% of marketers also engage in paid collaborations to promote their content to their partners’ email databases.
In fact, email engagement is the number one metric to evaluate content performance – 9 out of every 10 marketers look at open rates, click rates and downloads to measure the success of each piece of content. They pay less attention to website traffic and social media analytics.
In 2020, the average open rate of marketing emails is 16.22%
The average click-through rate is 7.17%, while the bounce rate is 7.75%. This is the overall average for all industries.
The highest open rate is for child care services – 24.45%, while the lowest is for consultant and training – 11.04%.
To get a higher open rate, experiment with the subject lines and the time and day of sending an email. Many companies report that they see great results when sending 2 emails per month.
In addition, include an emoji, photo or a video in your email – visual elements can increase your open, click-through and conversion rates.
Email personalization brings 6 times higher revenue and transaction rates..
According to Experian, personalizing emails is highly beneficial. People love receiving emails that feel more personal – containing their name, matching their behaviour, demographics, interests, last-bought products and so on. So forget about generic messages and get to work to create the ultimate customer experience.
Besides, Mailchimp’s email statistics shows that segmented email campaigns get 14.31% higher open rates than non-segmented ones, and 100.95% higher clickthrough rates too.
Customers who make purchases via email spend 138% more than those who don’t receive email offers
Here is yet another reason to keep up your email marketing efforts, thanks to WordStream. Once you get a user’s email address, make sure to send them regular (but not spammy) email campaigns. Email marketing statistics show that customers who purchase via email usually spend much more than the rest.
Check out our article on how to grow your email list to get maximum engagement and sales. You’ll thank us later!
To sum up
Now it’s clear that email is never going out of style. Some traditions are here to stay and thrive.
These eye-opening email marketing statistics have probably given you plenty of food for thought. Now you know where to start when optimizing your email marketing strategy.
But here’s an idea – why not implement some clever popups and page banners on your website to help you collect emails, increase engagement, boost sales and more?
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